Kindling — From Overload to Capacity

The Space In Between

01

Why

The leaders I work with are not broken — they're overloaded. The demands of scaling a company exceed the nervous system's capacity to regulate. When we're in survival mode, our leadership suffers, our relationships suffer, and we suffer.

02

What

I help you map your state — both your static patterns (Enneagram) and your dynamic states (nervous system). This State Mapping gives you a real-time understanding of how you show up, what triggers you, and what resources you have access to in any given moment.

03

How

Through 1:1 coaching, group leadership circles, breathwork, and AI-enhanced reflection tools, we expand the space between stimulus and response — so you can lead from choice, not reaction.

Map your state — for free

Most leaders know they're running on fumes. Few know exactly what pattern is draining them — or which nervous system state they're operating from.

This 4-minute self-mapping tool combines a quick personality assessment with a nervous system check-in, and gives you a personalised reading of how your type shows up in your current state. It's the starting point of the work we do together — and it's yours to keep.

Explore our services

We start by mapping what's going on; your personality type (using Enneagram), topics you want to look at and nervous system states. And then use parts work and functional breathwork to build capacity around the change you want to see.

This work gets done in 3, 6 or 12 month packages.

Learn how to breathe again! 85% of people breathe wrong. Individual and group breathwork sessions designed to build somatic capacity.

Your body keeps the score — breathwork is one of the fastest ways to shift your nervous system state and create space for better leadership.

90% of leaders report fatigue, some severe burnout. Yet, the demands keep on growing, and to be a leader is often lonely.

Small-group leadership circles for senior leaders who want to tackle overload together. A community-driven space to build capacity, explore AI as an assistant (not an overlord) in your work, and practice regulation in real time. Circles run for 3–6 months.

Many leaders reflect on deep topics with an LLM. However, the machine doesn't know us.

Map your state, then receive reflections and questions to reveal your blind spots — not answers — from an AI that understands your personality and nervous system patterns. Think of it as a thinking partner that knows your map, a Socratic mirror between human-to-human coaching sessions.

Get to know me

Your team or company won't grow if you are not in the right state to lead it.

I work at the intersection of building high-performing GTM teams and developing resilient, self-aware leaders — integrating systematic ways of moving fast with the art of slowing down.

Over 15+ years, I've scaled B2B SaaS companies across PLG, sales-assist, and direct motions — from Series A through post-IPO. I was Dropbox's top-performing sales leader globally for 7 consecutive years, hitting quota 27 quarters in a row, and had an early career at Google and American Express.

But speed without awareness of our internal pre-programmed patterns creates overload. I did the above while feeling constant fear, life felt like being on knife's edge. The accumulated stress turned into a severe burnout. Only by facing one hard thing after another over the course of 5 years did I start to find capacity, life force and joy again.

That's why I now work with senior technology leaders and founders to prevent or recover from burnout by using Capacity Coaching, Breathwork and Leadership Circles — exposing what's blocking capacity and expanding the space in between.

I'm a certified Conscious Leadership coach, functional breathwork and yoga teacher; and trained in parts work, the Enneagram framework and freediving. I combine an operator's systems-thinking with deep somatic and psychological methods to help you build lasting capacity.

★★★★★

5 stars from 35 client reviews

"Our whole Go-To-Market leadership team went through a 6 month program with Kindling. The leadership team now communicates a lot better, and drives revenue more effectively."

— CRO, Series C FinTech Startup

"I've been working with Kindling for years to help me develop as a leader without burning out. The frameworks, methods and ability to hold space Jaakko has is unparalleled to anything I've seen before."

— Sr. Communications Leader, Tesla

"Not only did our team learn to be more self-aware and adopt more authentic ways to communicate, I have also found new ways to connect with my body and release stress by using breathwork."

— VP, Series B AP Automation Startup

Let's Talk

Book a free 30-minute introductory call. No pitch, no pressure — just a conversation about where you are and where you want to be.

Book a Free Call